3 Killer Content Strategies for Busy Entrepreneurs
01 May, 2022
An entrepreneur’s life: other people envy it, but only when they’re not that familiar with the daily schedule, or the list of responsibilities. If you’ve ever heard the saying “entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week,” you probably know exactly how true that it.But hey - you love it! Growing your business, netting new clients, developing new products - it makes you feel energized and excited and is the single best way you can imagine giving back to the world. All the positive feelings aside, though, it’s still a tough lifestyle to juggle, and most entrepreneurs find themselves at a loss for how to handle marketing, content, and SEO all at once.Today, we’re going to share a few of our favorite content strategies for busy entrepreneurs. Trust us - you can make these strategies work even if it already feels like you’ve got 20 balls in the air at once.
First Things First - Why Content?
Content is king, and it has been for more than a decade, now. No matter how the web changes, no matter how SEO shifts, and no matter what new flash-bang tactics digital marketing adopts, content remains a critical component. The vehicle for and support pillar of good online marketing, content is the thing that helps you connect with your customers, differentiate yourself from your competitors, and make an authentic difference for the people you come in contact with. Please don’t take our word for it, though. Check out these 2019 content stats to prove the point:
56% of businesses report that they intend to increase content creation spending in coming years
61% of marketers say they want to improve their ability to analyze and measure content marketing efforts
92% of marketers view content as one of their primary business assets
62% of companies with 5,000 employees or more create and publish content daily
51% of content consumption comes from organic search
84% of people want brands to create content that is entertaining, informative, and valuable
91% of consumers enjoy working with brands that provide authentic content
By 2022, mobile traffic generated from smartphones is projected to increase 10x from where it is now
Infographics, photos, charts and other image content have grown 56% in the B2B market in recent years
B2C marketers dedicate about 26% of their total marketing budget to content marketing.
As you can see, content is a real driver for traffic, conversion, and more. Re-investing in it this year is one of the best ways to give your brand a boost and reap the benefits for years to come.
3 Content Tactics to Ace Even on Your Busiest Days
You want to succeed in content marketing, but you also need to be efficient about it. With that in mind, here are three of our favorite content tactics for busy entrepreneurs like you:
1. Use Templates
Templates are a beautiful thing. Ask any sales team, and they’ll tell you that templates save them countless hours of duplicating pitches, manually entering information, and rebuilding the wheel (so to speak), over and over. Fortunately, this is one of the easiest places to save yourself some time. Instead of rewriting every email campaign, designing every social post from scratch, or drafting every blog post from the ground up, make use of templates. Templates use the same format for different pieces of content, thereby making it much easier to create high-quality content while also saving boatloads of time. Looking for something to help you get started? HubSpot offers a stellar library of free content marketing templates you can download and apply to your business.
2. Create Videos
If you want to work smarter, not harder, videos are a great place to start. There are a few reasons for this. For one, video content is easier to consume than a blog post. Like an infographic or another visual asset, video content provides a vast amount of information in a super-digestible format. It’s a win-win for both customers and companies. If you’ve never incorporated video marketing into your content strategy, now could be an excellent place to start. When it comes to producing videos, you have two primary options: you can build them yourself, or you can hire an agency to do it for you. While some teams have a video design expert on staff, it would be smart to hire an agency in most situations. Unless you already have someone equipped to create videos, you’ll waste a bunch of time and a big portion of your marketing budget trying to figure it out.
3. Flex Your Social Presence
Social media and other channels are a great way to give your content a super boost. In addition to helping you expand your reach beyond organic search, these social platforms make it easier to access other relevant distribution channels, as well. Take a look at Reddit, for example, which is a great way to access attentive niche audiences that are hungry to devour your content. Even better? Using social media is a great way to make your content work as hard as possible, without investing a considerable amount of additional time or energy. Use your favorite platforms to repurpose content you’ve already created - turn a blog post into an infographic, for example, or transform a course into a webinar. It’s easy, fun, and accessible to everyone.
Win at Content, Even on the Busiest Day
Rome wasn’t built in a day, and neither is great content. Once your business is up and running, your next mission is to find a way to make your content thrive and grow without a huge amount of daily investment. Things like templates, scheduled social media postings, and a focus on easier-to-consume content formats - like video - will all go a long way to help. If you want to take this one step further, consider hiring an agency to step in and assist. A skilled agency will be able to provide you with the guidance and input you need to create and maintain a dynamic content strategy, even if you want a hands-off approach. Contact our team today to learn more.
We Love To Hear From You
Privacy & Policy
PRIVACY POLICY
Hailo Digital Agencyunderstands that your privacy is important to you. We are committed to protecting the privacy of your personally-identifiable information as you use this website. This Privacy Policy tells you how we protect and use information that we gather from you. By using this website, you consent to the terms described in the most recent version of this Privacy Policy. You should also read our Terms of Service to understand the general rules about your use of this website, and any additional terms that may apply when you access particular services or materials on certain areas of this website. “We,” “our” means Hailo Digital Agency and its affiliates. “You,” “your,” “visitor,” or “user” means the individual accessing this site.
PERSONAL AND NON-PERSONAL INFORMATION
Our Privacy Policy identifies how we treat your personal and non-personal information.
WHAT IS NON-PERSONAL INFORMATION AND HOW IS IT COLLECTED AND USED?
Non personal information is information that cannot identify you. If you visit this web site to read information, such as information about one of our services, we may collect certain non-personal information about you from your computer’s web browser. Because non-personal information cannot identify you or be tied to you in any way, there are no restrictions on the ways that we can use or share non-personal information. What is personal information and how is it collected? Personal information is information that identifies you as an individual, such as your name, mailing address, e-mail address, telephone number, and fax number. We may collect personal information from you in a variety of ways:
• When you send us an application or other form
• When you conduct a transaction with us, our affiliates, or others
• When we collect information about in you in support of a transaction, such as credit card information
• In some places on this web site you have the opportunity to send us personal information about yourself, to elect to receive particular information, to purchase access to one of our products or services, or to participate in an activity.
ARE COOKIES OR OTHER TECHNOLOGIES USED TO COLLECT PERSONAL INFORMATION?
Yes, we may use cookies and related technologies, such as web beacons, to collect information on our website. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you register with us, a cookie helps Hailo Digital Agency to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Hailo Digital Agencywebsite, the information you previously provided can be retrieved, so you can easily use the features that you customized. A web beacon is a small graphic image that allows the party that set the web beacon to monitor and collect certain information about the viewer of the web page, web-based document or e-mail message, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed. Web beacons can be very small and invisible to the user, but, in general, any electronic image viewed as part of a web page or e-mail, including HTML based content, can act as a web beacon. We may use web beacons to count visitors to the web pages on the website or to monitor how our users navigate the website, and we may include web beacons in e-mail messages in order to count how many messages sent were actually opened, acted upon or forwarded. Third party vendors also may use cookies on our website. For instance, we may contract with third parties who will use cookies on our website to track and analyze anonymous usage and volume statistical information from our visitors and members. Such information is shared externally only on an anonymous, aggregated basis. These third parties use persistent cookies to help us to improve the visitor experience, to manage our site content, and to track visitor behavior. We may also contract with a third party to send e-mail to our registered [users/members]. To help measure and improve the effectiveness of our e-mail communications, the third party sets cookies. All data collected by this third party on behalf of Hailo Digital Agency is used solely by or on behalf of Hailo Digital Agency and is shared externally only on an anonymous, aggregated basis. From time to time we may allow third parties to post advertisements on our website, and those third-party advertisements may include a cookie or web beacon served by the third party. This Privacy Policy does not cover the use of information collected from you by third party ad servers. We do not control cookies in such third party ads, and you should check the privacy policies of those advertisers and/or ad services to learn about their use of cookies and other technology before linking to an ad. We will not share your personal information with these companies, but these companies may use information about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you, and they may share your personal information that you provide to them with others. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Hailo Digital Agency websites you visit.
HOW DOES HAILO DIGITAL AGENCY USE PERSONAL INFORMATION?
Hailo Digital Agency may keep and use personal information we collect from or about you to provide you with access to this website or other products or services, to respond to your requests, to bill you for products/services you purchased, and to provide ongoing service and support, to contact you with information that might be of interest to you, including information about products and services of ours and of others, or ask for your opinion about our products or the products of others, for record keeping and analytical purposes and to research, develop and improve programs, products, services and content. Personal information collected online may be combined with information you provide to us through other sources We may also remove your personal identifiers (your name, email address, social security number, etc). In this case, you would no longer be identified as a single unique individual. Once we have de-identified information, it is non-personal information and we may treat it like other non-personal information. Finally, we may use your personal information to protect our rights or property, or to protect someone’s health, safety or welfare, and to comply with a law or regulation, court order or other legal process.
DOES HAILO DIGITAL AGENCY SHARE PERSONAL INFORMATION WITH OTHERS?
We will not share your personal information collected from this website with an unrelated third party without your permission, except as otherwise provided in this Privacy Policy. In the ordinary course of business, we may share some personal information with companies that we hire to perform services or functions on our behalf. In all cases in which we share your personal information with a third party for the purpose of providing a service to us, we will not authorize them to keep, disclose or use your information with others except for the purpose of providing the services we asked them to provide. We will not sell, exchange or publish your personal information, except in conjunction with a corporate sale, merger, dissolution, or acquisition. For some sorts of transactions, in addition to our direct collection of information, our third party service vendors (such as credit card companies, clearinghouses and banks) who may provide such services as credit, insurance, and escrow services may collect personal information directly from you to assist you with your transaction. We do not control how these third parties use such information, but we do ask them to disclose how they use your personal information before they collect it. If you submit a review for a third party (person or business) using our Facebook Fan Review Application, during the submission process we ask your permission to gather your basic information (such as name and email address) which we then share with the third party for whom you are submitting the review. We may be legally compelled to release your personal information in response to a court order, subpoena, search warrant, law or regulation. We may cooperate with law enforcement authorities in investigating and prosecuting website visitors who violate our rules or engage in behavior which is harmful to other visitors (or illegal). We may disclose your personal information to third parties if we feel that the disclosure is necessary to protect our rights or property, protect someone’s health, safety or welfare, or to comply with a law or regulation, court order or other legal process. As discussed in the section on cookies and other technologies, from time to time we may allow a third party to serve advertisements on this website. If you share information with the advertiser, including by clicking on their ads, this Privacy Policy does not control the advertisers use of your personal information, and you should check the privacy policies of those advertisers and/or ad services to learn about their use of cookies and other technology before linking to an ad.
HOW IS PERSONAL INFORMATION USED FOR COMMUNICATIONS?
We may contact you periodically by e-mail, mail or telephone to provide information regarding programs, products, services and content that may be of interest to you. In addition, some of the features on this website allow you to communicate with us using an online form. If your communication requests a response from us, we may send you a response via e-mail. The e-mail response or confirmation may include your personal information. We cannot guarantee that our e-mails to you will be secure from unauthorized interception.
HOW IS PERSONAL INFORMATION SECURED?
We have implemented generally accepted standards of technology and operational security in order to protect personally-identifiable information from loss, misuse, alteration, or destruction. Only authorized personnel and third party vendors have access to your personal information, and these employees and vendors are required to treat this information as confidential. Despite these precautions, we cannot guarantee that unauthorized persons will not obtain access to your personal information.
LINKS
This site contains links to other sites that provide information that we consider to be interesting. Hailo Digital Agency is not responsible for the privacy practices or the content of such websites.
PUBLIC DISCUSSIONS
This site may provide public discussions on various business valuation topics. Please note that any information you post in these discussions will become public, so please do not post sensitive information in the public discussions. Whenever you publicly disclose information online, that information could be collected and used by others. We are not responsible for any action or policies of any third parties who collect information that users disclose in any such forums on the web site. Hailo Digital Agency does not agree or disagree with anything posted on the discussion board. Also remember that you must comply with our other published policies regarding postings on our public forums.
HOW CAN A USER ACCESS, CHANGE, AND/OR DELETE PERSONAL INFORMATION?
You may access, correct, update, and/or delete any personally-identifiable information that you submit to the website. You may also unsubscribe from mailing lists or any registrations on the website. To do so, please either follow instructions on the page of the website on which you have provided such information or subscribed or registered or contact us at support@hailoda.com.
CHILDREN’S PRIVACY
Hailo Digital Agency will not intentionally collect any personal information (such as a child’s name or email address) from children under the age of 13. If you think that we have collected personal information from a child under the age of 13, please contact us.
CHANGES
Hailo Digital Agency reserves the right to modify this statement at any time. Any changes to this Privacy Policy will be listed in this section, and if such changes are material, a notice will be included on the home page of the website for a period of time. If you have any questions about privacy at any websites operated by Hailo Digital Agency or about our website practices, please contact us at:info@hailoda.com
Terms of Service
TERMS OF SERVICE
Earnings & Income Disclaimer
Hailo Digital Agency can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
Hours of Operation
Hailo Digital Agency's office is open 9am-5:30pm EST. These policies and procedures apply to all Hailo Digital Agency products sold on this site or any other site owned by Hailo DIgital Agency that includes a link to this page.
Hailo Digital Agency - https://hailoda.com
Billing Address
Billing address must be the same as the shipping address. Due to credit card procedures, we cannot ship to a different address than we bill to.
Returns & Subscription Cancellations
The customer accepts to pay the fee to ship any products purchased by Hailo Digital Agency. You have Thirty (30) Days from the date of the original purchase to return the product to receive your refund. Any return received after the Thirty (30) DAY time limit will not be processed.
FOR Hailo Digital Agency SERVICE SUBSCRIPTIONS ONLY:
Monthly Subscriptions: You have 3 Business Days prior to your subscription purchase to cancel an account with Hailo Digital Agency monthly subscription service offerings. There are NO refunds on monthly subscriptions for Adwords, SEO or Facebook services. Shipping of the product from Hailo Digital Agency to your door will not be refunded. Shipping of the product to the Hailo Digital Agency Refund Department will not be compensated.
To ensure that your product is not lost or damaged, we strongly recommend sending the product certified mail with a tracking number. If we do not receive the product back and the customer does not have proof that the product was returned we cannot issue a refund.
Valid proof of returning a product includes: delivery confirmation or signature required via USPS. If the customer has delivery confirmation or signature required, then a full refund will be issued.
Due to loss or missing or slow mail, we will honor any package that is postmarked for up to one year after the purchase of the product.