Email marketing: it’s the overlooked darling of the marketing world. In addition to offering a higher ROI than virtually any other type of marketing (an average of $38 for every $1 spent), email is widely-used, beloved by customers, and ultra-effective for your business.Before you can dive in with email marketing, though, you need a well-developed email list. Building that, though, can be easier said than done.Here’s what you need to know:
Email Marketing, by the Numbers
If you’re going to build a healthy email list, you have to understand the why behind what you’re doing. Why is email marketing so worth it? What makes it so productive? Here are a few stats from one of the most prominent email marketing gurus out there -HubSpot:
93% of B2B marketers use email to share their content
By the end of this year, there will be 5.6 billion active email accounts on the web
83% percent of B2B companies use digital newsletters in their content marketing programs
40% of B2B marketers say email newsletters are some of their most successful types of content marketing materials
U.S. companies will spend over 350 million dollars on email marketing in 2019
46% of all email opens happen on mobile platforms
35% of professionals check email on a mobile device
iPhone is the most popular mobile platform for reading emails, with 29 percent of all mobile opens occurring on an iPhone. Gmail is a close runner-up, with 27% of opens
73% of millennials prefer email communications from businesses
More than 50% of U.S. respondents check their email account ten or more times each day, and most customers prefer to receive an email (vs. mail) from companies
99% of consumers check their email daily
80% of business professionals believe that email marketing increases customer retention
59% of respondents say marketing emails help them make purchasing decisions
Emails related to hobbies have an open rate of almost 28%
>59% of marketers say email is their most significant source of ROI.
As you can see, email marketing is massively productive. Focusing on it now is a great way to help your business become as productive and powerful as possible. First things first, though: the email list…
3 Proven Ways to Start Building Your Email List Now
Your email list is like the foundation of a house: it provides stability and structure, which everything else needs to move forward. With that in mind, the quality of your email list is what spells the difference between a successful email marketing campaign and something that falls flat on its face. Fortunately, these three steps will help you build an outstanding email list you’ll be proud of:
1. Add a Personalized CTA to Each Landing Page
Your landing pages serve an essential purpose for your company. They give customers a centralized location for knowledge and conversion and provide the information customers need to thrive within your company. Unfortunately, most landing pages aren’t nearly as productive as they could be, were their CTAs updated just a bit.According to HubSpot, merely adding a personalized CTA to a landing page can boost view-to-submission rate by about 42%. The reason for this is simple: people visiting your blog post or page are looking for specific information or invitations, and personalized CTAs deliver those.
2. Start a Newsletter and Share it on Social
If you subscribe to a newsletter like Tim Ferriss’s “5-Bullet Friday,” you know how valuable and engaging an excellent publication like this can be. If you have yet to start a newsletter for your company, now is a great time to do it. Even if you don’t currently have a long list of email subscribers, creating a valuable piece of content - like an email list - is an excellent way to engage would-be subscribers and give them a chance to hop on board. Once you’ve started the newsletter, go ahead and share it on your social platforms. You can also add a link to sign-up to your email signature.
3. Create a Sense of Urgency Around Signing Up
Using a sense of urgency is an old trick in the marketing world. It’s especially applicable, though, when it comes to your email marketing. In addition to adding strategically-placed and highly personalized CTAs to your landing pages, encourage clients to sign up for your email list immediately. You want them to feel like they’re missing out on something if they don’t sign up right away. Once they do, reinforce that understanding by offering a high-quality piece of content - like an ebook or a guide - immediately. Another helpful tactic is to tease the content of your newsletter. For example, you might say, “Get best-in-class marketing tips: sign up now!”
Building Your Best Email List
Email marketing, when done correctly, can be a significant boon for your company. Before you can do that, though, you’ve got to master the process of building your email list. This, of course, can be easier said than done. Fortunately, following the tips laid out in this post is a great way to start building momentum around your email list sign-ups, and to lay the foundation for your long-term email marketing.
PERSONAL AND NON-PERSONAL INFORMATION
WHAT IS NON-PERSONAL INFORMATION AND HOW IS IT COLLECTED AND USED?
Non personal information is information that cannot identify you. If you visit this web site to read information, such as information about one of our services, we may collect certain non-personal information about you from your computer’s web browser. Because non-personal information cannot identify you or be tied to you in any way, there are no restrictions on the ways that we can use or share non-personal information. What is personal information and how is it collected? Personal information is information that identifies you as an individual, such as your name, mailing address, e-mail address, telephone number, and fax number. We may collect personal information from you in a variety of ways:
• When you send us an application or other form
• When you conduct a transaction with us, our affiliates, or others
• When we collect information about in you in support of a transaction, such as credit card information
• In some places on this web site you have the opportunity to send us personal information about yourself, to elect to receive particular information, to purchase access to one of our products or services, or to participate in an activity.
ARE COOKIES OR OTHER TECHNOLOGIES USED TO COLLECT PERSONAL INFORMATION?
HOW DOES HAILO DIGITAL AGENCY USE PERSONAL INFORMATION?
Hailo Digital Agency may keep and use personal information we collect from or about you to provide you with access to this website or other products or services, to respond to your requests, to bill you for products/services you purchased, and to provide ongoing service and support, to contact you with information that might be of interest to you, including information about products and services of ours and of others, or ask for your opinion about our products or the products of others, for record keeping and analytical purposes and to research, develop and improve programs, products, services and content. Personal information collected online may be combined with information you provide to us through other sources We may also remove your personal identifiers (your name, email address, social security number, etc). In this case, you would no longer be identified as a single unique individual. Once we have de-identified information, it is non-personal information and we may treat it like other non-personal information. Finally, we may use your personal information to protect our rights or property, or to protect someone’s health, safety or welfare, and to comply with a law or regulation, court order or other legal process.
DOES HAILO DIGITAL AGENCY SHARE PERSONAL INFORMATION WITH OTHERS?
HOW IS PERSONAL INFORMATION USED FOR COMMUNICATIONS?
We may contact you periodically by e-mail, mail or telephone to provide information regarding programs, products, services and content that may be of interest to you. In addition, some of the features on this website allow you to communicate with us using an online form. If your communication requests a response from us, we may send you a response via e-mail. The e-mail response or confirmation may include your personal information. We cannot guarantee that our e-mails to you will be secure from unauthorized interception.
HOW IS PERSONAL INFORMATION SECURED?
We have implemented generally accepted standards of technology and operational security in order to protect personally-identifiable information from loss, misuse, alteration, or destruction. Only authorized personnel and third party vendors have access to your personal information, and these employees and vendors are required to treat this information as confidential. Despite these precautions, we cannot guarantee that unauthorized persons will not obtain access to your personal information.
This site contains links to other sites that provide information that we consider to be interesting. Hailo Digital Agency is not responsible for the privacy practices or the content of such websites.
This site may provide public discussions on various business valuation topics. Please note that any information you post in these discussions will become public, so please do not post sensitive information in the public discussions. Whenever you publicly disclose information online, that information could be collected and used by others. We are not responsible for any action or policies of any third parties who collect information that users disclose in any such forums on the web site. Hailo Digital Agency does not agree or disagree with anything posted on the discussion board. Also remember that you must comply with our other published policies regarding postings on our public forums.
HOW CAN A USER ACCESS, CHANGE, AND/OR DELETE PERSONAL INFORMATION?
You may access, correct, update, and/or delete any personally-identifiable information that you submit to the website. You may also unsubscribe from mailing lists or any registrations on the website. To do so, please either follow instructions on the page of the website on which you have provided such information or subscribed or registered or contact us at email@example.com.
Hailo Digital Agency will not intentionally collect any personal information (such as a child’s name or email address) from children under the age of 13. If you think that we have collected personal information from a child under the age of 13, please contact us.
Terms of Service
TERMS OF SERVICE
Earnings & Income Disclaimer
Hailo Digital Agency can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
Hours of Operation
Hailo Digital Agency's office is open 9am-5:30pm EST. These policies and procedures apply to all Hailo Digital Agency products sold on this site or any other site owned by Hailo DIgital Agency that includes a link to this page.
Hailo Digital Agency - https://hailoda.com
Billing address must be the same as the shipping address. Due to credit card procedures, we cannot ship to a different address than we bill to.
Returns & Subscription Cancellations
The customer accepts to pay the fee to ship any products purchased by Hailo Digital Agency. You have Thirty (30) Days from the date of the original purchase to return the product to receive your refund. Any return received after the Thirty (30) DAY time limit will not be processed.
FOR Hailo Digital Agency SERVICE SUBSCRIPTIONS ONLY:
Monthly Subscriptions: You have 3 Business Days prior to your subscription purchase to cancel an account with Hailo Digital Agency monthly subscription service offerings. There are NO refunds on monthly subscriptions for Adwords, SEO or Facebook services. Shipping of the product from Hailo Digital Agency to your door will not be refunded. Shipping of the product to the Hailo Digital Agency Refund Department will not be compensated.
To ensure that your product is not lost or damaged, we strongly recommend sending the product certified mail with a tracking number. If we do not receive the product back and the customer does not have proof that the product was returned we cannot issue a refund.
Valid proof of returning a product includes: delivery confirmation or signature required via USPS. If the customer has delivery confirmation or signature required, then a full refund will be issued.
Due to loss or missing or slow mail, we will honor any package that is postmarked for up to one year after the purchase of the product.
Don't Forget to Share This Post!